How I Market Your Property

If you’re ready to list your home, vacation property, or land for sale, it’s important to find a Realtor that has a solid marketing plan in place.  If your Realtor’s plan is to stick a sign in the yard and list your property on the MLS; then sit back and wait for potential buyers, that’s NOT a marketing plan.  There’s so much more involved in marketing!  

 

When I list a property, I follow several steps to ensure that I design a marketing plan that is unique to your property.  Yes, there is a sign involved (usually more than one sign) and yes, I do list your property on the MLS (both local MLS and statewide MLS), but there’s more:

 

  • Social Media:  I heavily employ Social Media including Facebook, Twitter, Instagram, and LinkedIn.  Let’s face it, people are all over Social Media these days and its a great way to have your property shared throughout a network.  
  • Aerial Drone Photos/Videos:  At Edge of the Wilderness Realty, we have a licensed Drone Pilot on staff.  For lake home/cabins and raw land, having Drone photos can really show off the location of your property, the lake view, and make your property stand out from the crowd.  
  • Professional Photographs:  We also have a professional photographer on staff at Edge of the Wilderness.  You’ve seen some listings on the internet where its hard to tell if they home is nice or not because the photos are so bad.  That doesn’t happen here!  I invest in your home, cabin, or land.
  • Employ SEO techniques:  SEO is short for search engine optimization.  I know, its one of those things that a 13 year old knows all about but those of us not of the computer age are pretty clueless.  Basically, I research terms that come up when people search the internet.  Then I incorporate those terms into the description of your property.  So when someone is searching for “lake property in Itasca County”, your property comes up in their search.  
  • Networking:  The first thing I do when I have a new listing is share with all of the agents at Edge of the Wilderness Realty.  Each agent has their own clients and quite often, one of us is already working with someone that would love your property.  
  • Groups/Organizations:  Being active in the community means getting to know a lot of folks.  I sit on the board of the County Extension office and the 318 Endowment Foundation.  While community service is important to me personally, it also allows me to share what is going on in Real Estate.  
  • Unique Advertising:  Gone are the days where we simply list property in the Sunday newspaper.  Research has shown that less than 1% of home buyers find their property in the newspaper.  Rather than wasting money on the Sunday paper, I use other print media like Minnesota Outdoors or The Woods Reader.  These magazines focus on those people who LOVE Northern Minnesota.  
  • Website Advertising:  Your listing will show up on over 80 websites!  The most popular sites include Zillow, Trulia, & realtor.com   We also have agreements with other Real Estate Companies so it would not be unusual for a buyer’s agent at Century 21 or ReMax to find your property during their search.  This is all good news!  More exposure!

 

Each property that I list is unique, so I create a unique marketing plan just for your property.  Give Edge of the Wilderness Realty a chance to show you the difference.  Love Where You Live!

Five Great Things About Small Towns

Two years ago, my husband and I made the decision to move to Bigfork, MN from a much more populated area in Tennessee. My family thought we were nuts, our friends thought we were nuts, and even our children thought mom & dad had gone a little crazy.  I mean, who in their right mind moves to a tiny town with a population of only a little over 460 people?  Well, that would be us and we love our small town.

 

There are some adjustments to make living more rurally and in a small town, but there are so many more benefits of living there too!  Here’s my 5 Best Things About Small Towns:

 

  1. The Local Businesses:  Every town has locally owned businesses but they often get lost amongst the corporate giants.  In Bigfork, we have everything anyone would need.  Our grocery store is great with an awesome butcher shop and is locally owned.  We have “The Shop” were the fabulous folks can repair your lawnmower, sell you a 4-wheeler or side-by-side, and make sure you have the parts, batteries, and such that you need.  We have a great local bank, great places to eat, and I can’t forget the Timber Rose Gift and Floral shop.  The gift shop not only has great flowers but also consigns great pieces by local artist and craftsmen.  
  2. Friendly Folks:  Coming from the south where you have that whole “Southern Hospitality” thing, its hard to believe that “Northern” people could be so nice!  I know, Minnesota Nice....is very true.  I’ve met some of the nicest people in my little town.  I think small town folks really band together to get things done, help their neighbors, and in general know how to treat people.  Maybe its because we aren’t stressed out.  No traffic, no problems!
  3. Great Fun:  Small towns love to get together and do fun things!  In Bigfork, we have The Edge Center where we have locally produced plays as well as get Arts, Music, and more that come up from the cities.  We have folks that get together to teach cross-country skiing every winter.  And, let’s not forget the Wilderness Days Festival.  There’s so much to do in a small town, you never get bored.
  4. Get Involved:  In small towns with less people there are always ways to get involved in events, volunteer time, and stay very active in the community.  I love seeing the school children getting involved in the city with clean-up, painting, and doing community service.  We support our High School Teams; volunteer at the hospital, and even sit on various boards.  
  5. Peace & Quiet:  I really, really, really don’t miss traffic!  I don’t miss the noise of the big cities!  I don’t miss all of the people.  I like that my little town closes up by 8:00 pm during the week and that I can look outside at night and not see a million lights.....I just see starry skies and a beautiful moon. The deer come into my yard almost daily and I watch the Eagles fish on the lake. It’s hard to describe how good a little town is for the soul; but you really should experience it for yourself.

 

When you are ready to escape the BIG CITY LIFE, turn your eyes Northward!  

Best Water Front Properties Under $200,000

We are lucky here at the Edge of the Wilderness Lakes & Homes Realty because we all live in “Vacation Land”.  That’s right we get to live up where the fishing is awesome, nature abounds, and the scenery is stunning!  We love where we live and we know you would too even if its only for part of the year.  Did you know that we have lots of Great Lakes place for under $200,000?  That’s right; you can purchase a lake front cabin for under $200,00 and start living your Edge of the Wilderness dreams this year!

 

Here’s a couple great places that we currently have listed:

North Star Lake Cabin:  This seasonal cabin is listed for just $99,000!  Can you imagine spending your summers on North Star, one of the best fishing lakes for Musky, Walleye, and more.  This cabin is in the Chippewa National forest and actually sits on a Federal lease.  You own the cabin but lease the land from the Government.  The lease is $3650 a year.  An inexpensive way to live in the middle of one of the Nation’s BEST forest.

Dora Lake:  I love this cabin and its vintage style.  Listed at only $119,000, you are level to the lake and a Sportman’s Dream!  The cabin is clean and well kept with 2 bedrooms and can be used year-round.  It even has it’s own private boat access with ramp so putting your boat in the water is easy!  It sits adjacent to public land for Deer, duck, and grouse hunting.  

 

Sand Lake:  This rustic cabin has been in the family for years.  The current owners actually spent their time building this private oasis on beautiful Sand Lake.  Loaded with windows and natural light where you will enjoy phenomenal views of the lake. This 2 Bedroom/1 Bath Seasonal Cabin sits beautifully on the 1.97 acre lot. You’ll find your own private lake access to put your boat in, a small storage building, and a large deck to sit and enjoy the views. Whether you are fishing, boating, or just relaxing, this is a great Up North vacation and get-away property. Listed for just $159,000

Anderson Lake: This off-the-grid waterfront cabin is located on nearly 1000 feet of hard, sandy lakeshore on Anderson Lake. Situated on a breathtakingly peaceful and pristine south facing point is this 2 bedroom cabin. Cozy up on chilly nights with the wood stove, and enjoy the sunrise and set on the new deck just feet from the water's edge. The location of the cabin allows one to venture out into the acres of adjoining tax forfeit land, with tons of Deer, Bear, and Grouse hunting trails throughout. Fish for bass, walleye and northern pike from the dock year 'round. Listed for $179,000

Horseshoe Lake:  You really need to take a look at this cozy cabin on great Horseshoe Lake! Owners have done some great cabinet work, lighting and decorating, making this a superb up north property. Lake is loaded with excellent fishing. This would be a great base camp for the family or just for weekend get-away. Well maintained. Enjoy the 5x19 wrap around deck for entertaining or sipping that morning cup of Joe. Septic installed in 2010. Peace and quiet await you here! This beautiful property is listed for just $189,000. 

These are just a few of the lake front cabins that we have listed.  Stop dreaming about a lake cabin and let’s find you and your family their dream place up in the Edge of the Wilderness!

 

 

Successfully Marketing Your Property

In today’s market, simply placing a sign in your yard and listing it on the Multiple Listing Service (MLS) just won’t cut it. To successfully market a property, your Realtor has to standout from the crowd with a solid marketing plan for you. This means that your Realtor must understand market conditions, know where buyers are looking for properties and then focus their marketing plans on those areas.

According to the most recent National Association of Realtors (NAR) Survey of Buyers, 51% of buyers find their properties on the internet and 34% of buyers find their property through a Realtor. If your agent wants to list your property in the newspaper, turn and run. Less then 1% of home buyers actually look in the newspaper for their new home. Why would your Realtor spend time and money on newspaper advertising if no one is looking?

If you choose to work with me, I do my best to market your property using all of the technology available. I’m very active on Social Media including Facebook, Linked In, Twitter, and do a monthly newsletter to advertise properties to our readers. I use SEO techniques (Search Engine Optimization) when describing your property so that it has a better chance of being found by potential buyers on the internet.

I’m a licensed Drone pilot and we have a professional photographer on staff that is also a licensed Drone pilot. Videos, aerial photos, and custom home videos are what we do. In addition, the use of creative, customer flyers and mailers helps me get the information on your property to qualified buyers.

Edge of the Wilderness Lakes & Homes Realty’s signs are well known in the market place. They are bright, easy to read, and represent our love of where we live. Placing an Edge of the Wilderness Lakes & Home Realty sign in your yard means being represented by the best!

Contact me today to discuss selling your property.